The UX of Letterforms: When Readability and Personality Collide

Typography is often treated as decoration. Designers obsess over colors, grids, and animations, but the actual letterforms — the curves and spines of the text itself — quietly influence how we feel about what we’re reading. That’s the subtle art of t...

Read more

The Case for System Fonts in 2026: Speed, Sustainability, and Style

For years, web designers have treated system fonts like the sensible shoes of typography—reliable, unremarkable, and the first thing to swap out for something more stylish. But as we barrel toward 2026, that attitude is starting to look dated. The mo...

Read more

How Variable Fonts Quietly Fixed the Web’s Biggest Design Problem

For years, web designers have wrestled with the same trade-off: a beautiful site or a fast one. Load too many fonts and you wreck performance. Stick to system fonts and you lose personality. Then came variable fonts—a technical marvel that, for once,...

Read more

What Designers Get Wrong About Font Pairing

Ask any designer about their biggest typographic headache, and font pairing will likely top the list. It’s one of those skills that looks intuitive in great design but collapses instantly when done wrong. The problem is, most designers think font pai...

Read more

The Death of “Safe Fonts”: Why Designers Are Finally Ditching Helvetica

For decades, Helvetica was the design world’s version of white bread — clean, predictable, and universally digestible. It was on every interface, every poster, every logo. It whispered “professional” in the same way a default PowerPoint template whis...

Read more

The Return of Serifs: Why Old-School Fonts Are Winning Digital Again

A decade ago, using a serif font on the web felt like an act of rebellion. Sans-serifs like Helvetica, Roboto, and Open Sans ruled the digital landscape — clean, efficient, and “modern.” Serifs were dismissed as relics of print, too fussy for pixels....

Read more

The Hidden Psychology of Type Weight: Why Bold Isn’t Always Strong

When designers talk about typography psychology, the conversation usually revolves around serif vs. sans-serif, or maybe uppercase vs. lowercase. But there’s a subtler psychological layer that shapes how users feel, even before they read a single wor...

Read more

How AI Is Changing Font Design (and What That Means for Designers)

If you think AI’s impact on design stops at image generation and layout tools, think again. Font design—the craft once reserved for obsessive typographers hunched over Bézier curves—is being rewritten by algorithms. From AI-generated font families to...

Read more