Futura MediumClick here to purchase and download Futura Medium Font
About Futura Medium Font
Futura was designed by Paul Renner in 1927~ at a time when sans serif faces were advocated for universal acceptance. Futura is based on strict geometric shapes~ which give an overall effect of simplicity and clarity. Futura became extremely popular first in Germany and eventually in the USA. Futura is a sans serif font based on geometric shapes which became an integral part of the Bauhaus movement of the 1930s. Some researchers have identified the Futura letterforms as Constructivist~ probably due to the circles and straight strokes which coincide with the Bauhaus design school concepts~ when the whole thinking was industrial. Form and function became the key words~ unnecessary decoration was scorned. Issued by the Bauer Foundry in a wide range of font weights and widths~ the Futura font family became a popular choice for text and display setting.