Here are 30 of the Best Fonts / Type Faces that every designer must own sorted by alphabetical order. There are 15 serif fonts and 15 sans-serif fonts. These fonts will last you your whole career!

A brief description of what each font is best suited for is provided however are not limited to this.

There are some free fonts that are downloadable in this collection and some that come with your operating system… the others are not so free but they sure will help you improve your typography! Read the rest of this entry »

Can there be such a thing as a hit in typography? A blockbuster? The surge in the popularity of Rockwell must have come from somewhere. The Times Magazine’s use of the face goes back at least to 2001, though it has been used more prominently since 2004. One might think that Apple’s decision to bundle Rockwell with the release of its Tiger operating system in 2005 is also part of what sparked the resurgence. But could Apple’s position as weathervane of the creative world be that pervasive? The evidence is only anecdotal. Read the rest of this entry »

Unless you’ve been avoiding television, newspapers, and all other forms of mass media for the past few months, you’ve probably seen Democratic presidential candidate Barack Obama’s ‘Change We Can Believe In’ and ‘Stand for Change’ banners. The typophiles among you have realized that the ‘change’ font Obama’s campaign uses is Gotham, designed by Hoefler & Frere-Jones, originally as a commission for GQ Magazine. Read the rest of this entry »

Recently I received through the post something large, yellow and weighing 3kg. No, not a genetically modified banana, but FontShop’s FontBook, the encyclopaedia of type. This book really should come with a health warning: my postman almost had a hernia delivering it, and very nearly sprained his wrist attempting to hold it in one hand as he passed me the delivery receipt with the other. However, with some 32,000 type samples, 1,760 pages, and 100,000 footnotes and cross-references, I don’t think FontShop will be publishing a pocket version any time soon. Read the rest of this entry »

You can’t believe how many times a week I get the question what the font’s name is that I use for my titles on this site. So high time for an introduction to Rene Albert Chalet, the designer of the lovely Chalet typeface. Rene Albert Chalet could easily be one of the most underappreciated typeface designers in history. He did significant contributions to the fashion industry (especially pret-a-porter clothing in the 1960s and 70s) and to the world of type, yet he still is an elusive figure. His main contribution is setting the commercial model for the present fashion industry. Read the rest of this entry »

Ever seen a typeface (font) you like but couldn’t identify it? I once knew an Art Director who seemed to be able to identify just about any typeface I showed him. However, in recent years, even he responds with, I don’t have a clue. Read the rest of this entry »

Typography is a significant issue for designers. On many projects, finding just the right font, size, spacing, etc. can require considerable time and attention. In addition to typography, color is also a major factor in the success of the design. What is sometimes overlooked is the combination of color and typography and the effect that it has on the overall project. Read the rest of this entry »

If one aspect of design has suffered most in its transition to the Web, it is the art of typography. For years, Web typography involved little more than choosing a typeface and font size. Unstyled Times New Roman was the norm, and the integration of established typographical techniques and rules was unimagined.

But times change. Since the adoption of CSS into mainstream Web design, we have entered a new age of Web typography. This facet of design has been opened up to the Web designer in a way that wasn’t possible in the past. We now have the tools to return typography to its true role within the sphere of design. Read the rest of this entry »