Futura Font
The Futura font is a popular font that enjoyed its heyday during the 20th century. This simple geometric sans serif design was developed in the late 1920s by Paul Renner and is believed to have launched the beginning of the 20th century’s sans serif love affair.
The unconventional letter shapes, strict geometric outlines and a lack of ornamentation made a big impact on the graphic designers of the day. At first, the radical new look was controversial and considered grotesque. The newness made an impression and the font and its sans serif cousins took hold.
This bold design uses perfect circles, squares and triangles and low-contrast, even strokes and blends them into a work of art. In fact, this beautiful typeface is the only typeface that is an official work of art, copyright and all.
While the introduction of the Futura font created great controversy, it eventually gained widespread popularity in the 1950s and 1960s. Volkswagen adopted this font and still uses it today. In addition, it is said to be the favorite font of Stanley Kubrick making its mark on many of his movies and promotional campaigns. You’ll see this font in use in headlines as well as bodies of text in many applications including print and digital publications.
When you use a sans serif font like this, your piece will have a clean, bold look. It’s an easy-to-read typeface with a balanced look to it.
While trends come and go, the Futura font has worked its way into the hearts of designers over the course of the past eighty years. From its radical and impressive introduction to widespread adoption, this lovely typeface has passed the test of time. Today, it is considered a must-have in any graphic designer’s toolbox.
When you are stocking your own toolbox with classic fonts, be sure to pick up this beautiful and graceful font.
