Choice of Fonts for Emails
There’s an interesting article at the Wichite State University website that deals with how a font choice in your email can change your recipient’s perception of your email. A sample email message was presented in three fonts (Calibri, Comic Sans, and Gigi). The three chosen fonts represented a high, medium, and low level of congruency for email messages. The least congruent typeface (Gigi) resulted in different perceptions of the email document and its author. read more…