Typography is a discipline that goes back many centuries. With the revolution of desktop publishing came a level of typography that was only known to a select few. Today, the use of type by graphic and web designers has developed into an art in itself. Now sophisticated software enables anyone to be a type expert!
Communication Through Typography
In verbal communication there is a transfer of information between speaker and listener. So that your message is understood, you choose words that are pertinent to the conversation and you speak in a tone of voice in order to communicate an idea. To communicate in print is a bit more challenging. However, the basic goal is to get the message across as successfully as possible.
In print, the appearance of text enhances the message the author is trying to convey. By changing the appearance of the words, you can make a connection with the reader. Without typography the words would be left to the unvarying typewriter-style font. Read the rest of this entry »