There are many reasons why Helvetica is so widespread. The most obvious being that a few weights have been bundled with the Mac OS for years. It is arguably the most respectable of the ‘default’ fonts. But it’s also used because it’s a safe, neutral choice. For many purposes, typography is more about content than style. Read the rest of this entry »

A font relies strictly on text to convey a message and the message can be literally what a design is all about. The shape of the letters combined with the meaning of the words must work together to convey a company’s image. Successful typography often depends on making the right font choice along with the use of color and weights. Read the rest of this entry »

Writing for the web is seldom an easy task, and a little thing like the use of the wrong font can end up costing you lots of money in lost business and other unintended consequences. That is because some fonts do not appear properly on certain web browsers, while other fonts can be difficult to read no matter what browser the visitor is using. Read the rest of this entry »

When it comes to designing a winning and profitable web site, the fonts you choose can make more of a difference than you may realize. Choosing the right fonts can help to enhance the readability, beauty and usefulness of your site, and an attractive and user friendly website can mean more profits for yourself and your business. Read the rest of this entry »

Even though it can be easy to overlook in a world of Flash technology and ever more complicated design elements, the lowly font is one of the most important design elements to any website. Read the rest of this entry »