We have become an increasingly visual society in the years since the advent of television in the 1950s. If other web advertisers are emphasizing imagery, you can either choose to follow the prevailing attitude, or you can buck that trend - and possibly become more visible - by telling your story using only type and space, space and type. No imagery at all. The key is to impose the space on the type to make itself visible in the foreground. Read the rest of this entry »