Can there be such a thing as a hit in typography? A blockbuster? The surge in the popularity of Rockwell must have come from somewhere. The Times Magazine’s use of the face goes back at least to 2001, though it has been used more prominently since 2004. One might think that Apple’s decision to bundle Rockwell with the release of its Tiger operating system in 2005 is also part of what sparked the resurgence. But could Apple’s position as weathervane of the creative world be that pervasive? The evidence is only anecdotal.

Full article

This entry was posted on Wednesday, March 19th, 2008 at 10:56 am and is filed under All, Famous Fonts. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.