This Week in Type #9
Types told us quite a few great stories this past week. We’ve been guided by typography through the streets of Paris, witty type pictures spelled out the meaning of words, and public typography made it into a brand new exciting book. The week also featured apps, plugins, seminars and tutorials. Grab a coffee, it’s time to read:
Ever been to Paris? We’re asking because this project it’s a pretty good introduction for those who want to visit it, but also a nostalgic rendition for those who already enjoyed the city. Typography style! Long story short, each of the 20 Arrondissements, or neighborhoods, that make up Paris have their own distinct voice. The creative agency Havas Worldwide Paris in collaboration with Flying V explored the varied iconography and characteristics of each area through this clever animation; depicting each hood through a typography based animation. Enjoy!
Try some of the following jQuery plugins if you’re looking for better control over the typography in your designs. We hope you’ll see something you like.
Those into typography AND context will be thrilled by LetterScapes, a fresh new book written by Anna Saccani. What began as her doctoral thesis turned into an ode to the art of large-scale public typography projects. Looking at both the sculptures themselves and how they function in a public context, Saccani shows us that “LOVE” can mean something different in New York City or in Tokyo, depending on the context. Take a look at the slideshow! What’s your favorite?
If you have the time, the desire and the money, next week, on Thursday, 18 April 2013, Fontdeck’s Richard Rutter will be presenting a 90 minute virtual seminar on Typography in Responsive Design. The great thing is that you’ll be able to attend from the comfort of your own desk, sofa, or wherever suits you. Richard will describe how to make web typography work across any number of different devices, and how it can and should be the basis of any responsive web design. Interested?
Yet another app to keep you hooked on typography. Over is an iOS app meant to easily add beautiful typography to your photos. In a matter of seconds you can add captions, quotes, jokes, memes, poems or anything else you can think of to a photo. The app is available to download at the iTunes store. Only for those who love types on the move.
What is typographic hierarchy? It is a system for organizing type that establishes an order of importance within the data, allowing the reader to easily find what they are looking for and navigate the content. In other words, it helps guide the reader’s eye to where a section begins and ends, whilst enabling the user to isolate certain information based on the consistent use of style throughout a body of text. Simple, right? Now, read the whole article if you need even more details.
You already know that a picture is worth a thousand words, but Korean designer Ji Lee made a picture out of a word itself. Smart! Lee started the project more than 20 years ago back in art school. In 2011, he published a book entitled ‘Word as Image‘ containing almost 100 words. Quite impressive project. Highly enjoyable too.
Have a warm weekend!