Once there was a typeface called Helvetica. It was extremely popular. Later came a software company called Microsoft. They “borrowed” Helvetica for their operating system and called it Arial. This inferior typeface is now on millions of desktops all over the world. (more…)

Every now and then designers stumble upon the very same problem: the choice of a unique and beautiful typeface which manages to fulfill three basic tasks. Support the corporate identity, enrich the visual appearance and is compatible with the overall design. However, usually there are simply too many options you can consider, which is why you need time to find the option you are most comfortable with. Although the choice usually depends on clients’ requirements, it is necessary to have some pretty starting points for your font decision. (more…)