We’re seeing change in font use and designs in Web 2.0, but these changes aren’t just aesthetic but functional too. So I thought I’d share some insights we’ve had while discussing these trends. Eventhough I’ve narrowed it down to font usage, the trends I see in this artcile obviously apply to all design elements. (more…)

We have become an increasingly visual society in the years since the advent of television in the 1950s. If other web advertisers are emphasizing imagery, you can either choose to follow the prevailing attitude, or you can buck that trend - and possibly become more visible - by telling your story using only type and space, space and type. No imagery at all. The key is to impose the space on the type to make itself visible in the foreground. (more…)

When Linotype acquired the Helvetica family it was in disarray - two different names for the same version, variations in design features. To make order out of it all they redrew the entire Helvetica family and dubbed it Neue Helvetica (New Helvetica). They also added a numbering system to help identify all the many styles and weights. (more…)